{"title":"Core Styles","description":"\u003cp\u003eThe foundation of every great look — our core collection features timeless designs, everyday essentials, and signature fits that never go out of style. Built for comfort, crafted for confidence.\u003c\/p\u003e","products":[{"product_id":"pu5h-xouls-wolves-crest-baseball-hat","title":"PU5H CAP - CREAM","description":"\u003cp\u003e\u003cspan\u003eCream crown. Burnt orange brim. Soft loud.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e5-panel A-frame construction with structured front and curved brim.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRaised PU5H XOULS varsity lockup embroidered front-centre in cream\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ewith orange shadow detail. 5 Wolves crest embroidered on one side,\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"5 Xouls\" on the other — a nod to the five who built this.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"PU5H TILL TRIUMPH\" woven inner taping. Adjustable snapback closure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt for the days you move slow but mean it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e— Product From The Xouls\u003c\/span\u003e\u003c\/p\u003e","brand":"PU5H XOULS","offers":[{"title":"Default Title","offer_id":52527664005384,"sku":"852741960201","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/2803\/5080\/files\/wolves_crest_front.jpg?v=1779493125"},{"product_id":"pu5h-xouls-pack-crest-baseball-hat","title":"WOLVES CREST CAP - OLIVE","description":"\u003cp\u003e\u003cspan\u003e5 wolves. One letter. One crest. A nod to the five who built this.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e5-panel A-frame construction with structured front and curved brim.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEmbroidered varsity \"P\" wrapped with five wolves on the crown —\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ebrown and tan thread on brushed olive cotton . Oxblood brim grounds\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ethe palette. \"Pu5h Xouls\" script on the side. \"PU5H TILL TRIUMPH\"\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ewoven inner taping. Adjustable snapback closure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWear it loud. Wear it loose. Wear it like you earned it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e— Product From The Xouls\u003c\/span\u003e\u003c\/p\u003e","brand":"PU5H XOULS","offers":[{"title":"Default Title","offer_id":52527752511752,"sku":"846219530101","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/2803\/5080\/files\/olive_green_front.jpg?v=1779493121"},{"product_id":"crew-socks-white","title":"CREW SOCKS - WHITE","description":"\u003cp\u003eCrew Socks White are essential for greatness, built from the ground up — and every step counts. The \u003cstrong\u003ePU5H XOULS “Foundation” Everyday Socks\u003c\/strong\u003e are made for those who refuse to settle, built to carry the weight of your grind with comfort, purpose, and resilience.\u003c\/p\u003e\n\u003cp\u003eCrafted from \u003cstrong\u003epremium cotton\u003c\/strong\u003e with a soft, breathable ribbed construction, these Crew Socks White deliver all-day support whether you’re on the move, building your vision, or chasing the next milestone. The bold \u003cstrong\u003ePU5H XOULS emblem\u003c\/strong\u003e stitched into the cuff is more than just a logo — it’s a daily reminder to pu5h past limits and rise above doubt.\u003c\/p\u003e\n\u003cp\u003eEngineered for versatility, they pair seamlessly with sneakers, boots, or slides — from the gym to the streets, from 5 AM grinds to late-night missions. Because success isn’t luck. It’s built step by step.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003ePremium cotton for softness, breathability, and durability\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eRibbed structure for a secure, supportive fit that stays up\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eSignature \u003cstrong\u003e“PU5H XOULS”\u003c\/strong\u003e knitted branding\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eEveryday essential – perfect for training, lifestyle, or streetwear\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eUnisex design, made for hustlers, creators, and dream-chasers\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Crew Socks White serve as an everyday essential, ideal for the hustle and bustle of life. Pair these with your favorite attire as you conquer your daily challenges. 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