{"title":"New Arrivals","description":"\u003cp\u003eStep into the season with our latest drops.  bold styles, premium fabrics, and fresh designs made to elevate your everyday look. From street-ready hoodies to statement accessories, these pieces define effortless luxury and unisex appeal.\u003cbr data-start=\"452\" data-end=\"455\"\u003eStay ahead of the trend — explore what’s new before it’s gone.\u003c\/p\u003e","products":[{"product_id":"pu5h-xouls-wolves-crest-baseball-hat","title":"PU5H CAP - CREAM","description":"\u003cp\u003e\u003cspan\u003eCream crown. Burnt orange brim. Soft loud.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e5-panel A-frame construction with structured front and curved brim.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRaised PU5H XOULS varsity lockup embroidered front-centre in cream\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ewith orange shadow detail. 5 Wolves crest embroidered on one side,\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"5 Xouls\" on the other — a nod to the five who built this.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"PU5H TILL TRIUMPH\" woven inner taping. Adjustable snapback closure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt for the days you move slow but mean it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e— Product From The Xouls\u003c\/span\u003e\u003c\/p\u003e","brand":"PU5H XOULS","offers":[{"title":"Default Title","offer_id":52527664005384,"sku":"852741960201","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/2803\/5080\/files\/wolves_crest_front.jpg?v=1779493125"},{"product_id":"pu5h-xouls-pack-crest-baseball-hat","title":"WOLVES CREST CAP - OLIVE","description":"\u003cp\u003e\u003cspan\u003e5 wolves. One letter. One crest. A nod to the five who built this.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e5-panel A-frame construction with structured front and curved brim.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEmbroidered varsity \"P\" wrapped with five wolves on the crown —\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ebrown and tan thread on brushed olive cotton . Oxblood brim grounds\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ethe palette. \"Pu5h Xouls\" script on the side. \"PU5H TILL TRIUMPH\"\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ewoven inner taping. Adjustable snapback closure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWear it loud. Wear it loose. Wear it like you earned it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e— Product From The Xouls\u003c\/span\u003e\u003c\/p\u003e","brand":"PU5H XOULS","offers":[{"title":"Default Title","offer_id":52527752511752,"sku":"846219530101","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/2803\/5080\/files\/olive_green_front.jpg?v=1779493121"},{"product_id":"xouls-baseball-hat","title":"XOULS CAP","description":"\u003cp\u003e\u003cspan\u003eOxblood crown. Stone brim. Built loud, worn quiet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e5-panel A-frame construction with structured front and curved brim.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRaised XOULS varsity lockup embroidered front-centre in white with\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ered shadow detail. \"Pu5h Xouls\" script embroidered on the side.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"PU5H TILL TRIUMPH\" woven inner taping. Adjustable snapback closure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSome wear oxblood for attention. We wear it for memory.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProduct From The Xouls\u003c\/span\u003e\u003c\/p\u003e","brand":"PU5H XOULS","offers":[{"title":"Red","offer_id":52727120822536,"sku":"890","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/2803\/5080\/files\/burgundy_front_view.jpg?v=1779493114"}],"url":"https:\/\/pu5hxouls.com\/collections\/new-arrivals.oembed","provider":"PU5H XOULS","version":"1.0","type":"link"}